A worldwide association of researchers dedicated to providing an open forum for the discussion of best practices and ethical approaches to research being conducted via the Internet.

"The use of interactive and Internet research technologies provides an unprecedented communication mechanism for the exchange of ideas on a worldwide basis. These same tools also have the potential for misuse, particularly in consideration of the privacy rights of individuals."

From the Preamble to the Code of Ethics of the Interactive Marketing Research Organization.

IMRO’s Objectives:

• To lead in the development, dissemination and implementation of interactive marketing research concepts, practices and information.
• Be the primary source for interactive research information technology interests of business, consumers, education, government and other institutions.
• To stimulate ethical research principles. To view IMRO’s Code of Ethics, visit this link: http://www.imro.org/profstds/code.htm. (To view IMRO's Best Practices for Online Sample and Panel Management, Click Here.)
• To develop a series of professional standards that will allow online researchers to speak with one voice
• Provide a forum for interactive researchers.