Why Should You Care About SEO for Medical Practices?

Any medical marketing program would benefit from incorporating search engine optimization. By implementing the right SEO strategy, any medical practitioner can see improvements in terms of online visibility and credibility.

In case you didn’t know, 7 out of 10 Internet users have used the web to find health information over the past year. It’s easy to see how Google, Bing, and other search engines make it easier for patients to find medical practitioners located near them. Additionally, more than half of Google users click on the top three search listings. This means that if you do not rank anywhere near the top three, there’s a good chance that prospective patients won’t even know about your practice.

If you’re about to delve into SEO for medical practices, here’s how you can get started efficiently.

1) Be mindful about your web design

Web design now goes hand in hand with SEO. However, remember that web design isn’t all about adding all the bells and whistles to your website. It’s also about increasing your site’s functionality to make it easier for visitors to find what they need. Take time to remove nonessential elements and replace them with useful ones that will guide visitors throughout their stay on your website.

2) Create high-quality content

As you may have heard numerous times, content is king when it comes to SEO. This still applies to this day. You must learn how to craft high-quality content that addresses your target audience’s needs and questions. For instance, you may want to write a tips-based article that helps them get relief from their medical condition even at home. Doing this makes you an authoritative figure in the eyes of readers, thus increasing the chances of gaining their trust and turning them into future patients.

3) Acquire authoritative links

This is where many medical practitioners struggle. Acquiring high-quality and authoritative links is no easy task. And if you expect to get results overnight, you will only end up feeling disappointed. If you think about it, not a single credible website will link back to you if your website doesn’t offer anything of value. Just like earning your patients’ trust, you also need to earn the trust of other websites to increase the chances of them linking back to your webpages.

These links will serve as votes of confidence, which search engines consider as an essential ranking signal. Basically, the more links you have, the more chances you will rank on the first page of Google.

As you can see, SEO for medical practices deserves a place in any marketing campaign. If you have yet to start your SEO medical marketing campaign, now is the best time to get started.

A Quick Guide To Medical Practice Marketing

If you have a medical practice or are in charge of marketing one, then you may be searching for the different ways that you can actually implement an effective marketing strategy to drive leads and get customers. The truth is, medical practice marketing isn’t as different as marketing any other business.

So, with that said, we will now look at how you can easily drive a lot more interested customers to your medical office.

Firstly, if you don’t have a social media presence, then you need to establish one right away. Basically, you should create business profiles on Facebook, Instagram and Twitter. These are the three main social media platforms that people use when looking for medical practices.

It is very important that you not only create the social media pages but also fill them out with valuable information, photos, details on the services your medical practice provides, testimonials from past patients, and more. You should then create a content strategy where you create specific content for your social media pages on a daily or at least, weekly basis. This type of social media content will help attract visitors to your social media pages and even engagement as people like and share your content. Over time, this will lead to more inquiries and customers.

Next, you should consider running ads on social media platforms as well as on Google, YouTube etc. You will need to create relevant advertisements or even videos that talk about the medical services you offer, prices, discounts, deals etc. Then, you can use PPC advertising to quickly get more people looking at your business and services.

With PPC advertising, you can control how much money you want to spend per day, so you can spend as little as a few dollars or as much as hundreds or thousands of dollars every day on ads. Of course, you will need to test your ads and only scale up ads that are successful and drive a positive ROI.

Lastly, hosting webinars or even speaking publicly is another great way to advertise your medical practice. You will not only bring awareness but be perceived as an expert. This will naturally attract attention and you may even be published in your local newspapers. This will undoubtedly draw in lots of calls and new customers.

In closing, we have just looked at a couple of ways that you can do medical practice marketing. Once you apply the above strategies, you will not only be able to get more business but make a greater impact in your community.

Health Care SEO Tips

With the internet being part and parcel of our daily lives, it brought about the need for businesses to establish their presence online. However, when it comes to finding effective SEO tips for health care can be a hassle.

SEO is an acronym for Search Engine Optimization, a highly effective marketing strategy that can lend your medical or health care business a competitive edge online. It’s a well-known fact that the higher a site ranks on the search engines, the more traffic it gets and thus more clients or, in this case, patients.

Search engine optimization can be intimidating at first, but there are several things you can implement today an boost your medical business or career.

Health Care SEO Tips

Pick the Right Keywords

As with any marketing campaign, you need to know your audience. In the SEO domain, part of that entails knowing what keywords your audience might search when looking up your health care services or facility.

One of the best tools to use for this is Google’s Keyword Planner. It will help you know which keywords have substantial traffic in your area and how competitive they are.

After keyword research, the next step is to incorporate them into your content in a natural manner. The best strategy is to pick keywords that have low competition and good traffic.

Optimize For Mobile Devices

Mobile traffic has increased by over 200% in the past few years, meaning you will be missing on a lot of potential leads if a patient can’t easily access your website on a smartphone or tablet.

Also, search engines like Google tend to favor mobile-friendly websites and so, ignoring it would just hamper your business. A great way to optimize for mobile devices is to implement a responsive design. This allows your site to adjust itself based on the device’s screen size. This ensures that your content, web design, and performance are optimized across the board.

Optimize for Local Search

Your health care or medical business mostly depends on the people living in or near your location. This means local search optimization is vital. One way to do this is by leveraging Google My Business (GMB). This is a listing service that helps businesses develop a page for their practice. It includes details like location, services, contact, and hours of operation.

Simply put, it gives you the freedom to control how your business is seen on Google. It also lets potential clients get information quickly about what you have to offer.

And there you have it, the most three effective health care SEO tips.