With the internet being part and parcel of our daily lives, it brought about the need for businesses to establish their presence online. However, when it comes to finding effective SEO tips for health care can be a hassle.
SEO is an acronym for Search Engine Optimization, a highly effective marketing strategy that can lend your medical or health care business a competitive edge online. It’s a well-known fact that the higher a site ranks on the search engines, the more traffic it gets and thus more clients or, in this case, patients.
Search engine optimization can be intimidating at first, but there are several things you can implement today an boost your medical business or career.
Health Care SEO Tips
Pick the Right Keywords
As with any marketing campaign, you need to know your audience. In the SEO domain, part of that entails knowing what keywords your audience might search when looking up your health care services or facility.
One of the best tools to use for this is Google’s Keyword Planner. It will help you know which keywords have substantial traffic in your area and how competitive they are.
After keyword research, the next step is to incorporate them into your content in a natural manner. The best strategy is to pick keywords that have low competition and good traffic.
Optimize For Mobile Devices
Mobile traffic has increased by over 200% in the past few years, meaning you will be missing on a lot of potential leads if a patient can’t easily access your website on a smartphone or tablet.
Also, search engines like Google tend to favor mobile-friendly websites and so, ignoring it would just hamper your business. A great way to optimize for mobile devices is to implement a responsive design. This allows your site to adjust itself based on the device’s screen size. This ensures that your content, web design, and performance are optimized across the board.
Optimize for Local Search
Your health care or medical business mostly depends on the people living in or near your location. This means local search optimization is vital. One way to do this is by leveraging Google My Business (GMB). This is a listing service that helps businesses develop a page for their practice. It includes details like location, services, contact, and hours of operation.
Simply put, it gives you the freedom to control how your business is seen on Google. It also lets potential clients get information quickly about what you have to offer.
And there you have it, the most three effective health care SEO tips.