To prepare for the challenges of tomorrow…

» eMarketer projects that in 2008 there will be 193.9 million U.S. Internet users, two-thirds of the population. By 2012, 217 million Americans will be online, about 71% of the population.

» Employment of market and survey researchers is projected to grow 20% from 2006 to 2016, according to the Bureau of Labor Statistics. Globalization of the marketplace creates a need for
more market and survey researchers to analyze foreign markets and competition.

» eMarketer projects that by 2011, one-half of online adults and 84% of online teens in the U.S. will use social networking.

» Social networks are fueling the growth of proprietary market research panels. Insight Research expects spending on such panels in the U.S. to reach $69 million in 2008, up from $40 million in 2007, as cited in a January 2008 Wall Street Journal article.

» TNS projects that U.S. spending on Web data will grow to $500 million in 2009 from $325 million in 2007 as market research companies seek to provide clients with immediate data regarding consumers’ online habits.

» Mobile marketing revenue is expected to grow to more than $24 billion worldwide in 2013, from $1.8 billion in 2007, according to ABI Research’s “Mobile Marketing and Advertising” report.

JOIN IMRO TODAY!

If you are involved in any aspect of online research – either as an End User or supplier, IMRO gives you and your company the benefits, education and services you need to stay one step ahead of your competition in the highly dynamic field of interactive marketing research.

The only U.S. Association dedicated to online research, IMRO is a worldwide association of researchers that provides an open forum for the discussion of best practices and ethical approaches to research being conducted via the Internet.

IMRO Division Benefits:

• Access to IMRO's Best Practices for Online Sample and Panel Management
• ASK IMRO – Your Online Expert: Get advice and help from industry experts, including IMRO’s Board of Governors.
• Access To All Potential Legislation Impacting Our Industry: Discover legislation that could affect how you do research online. This hard-to-find information is provided largely by CMOR, a division of MRA.
• Exclusive IMRO White Papers / Presentations on recommended online practices.
• Access to the IMRO Archives: Featuring articles published by IMRO’s Board of Governors within the past year
• A Member’s Only Bulletin Board: Where IMRO members can get live assistance (coming soon!)

• IMRO Division Benefits
  • IMRO’s monthly e-newsletter, The Edge providing you with cutting edge information on the latest developments in online research.
  • Our online research bi-monthly column featured in Alert!, MRA’s monthly magazine.
  • Access to members’ only information on IMRO’s website.
  • Journal of Online Research (JOR). To review previously published articles, visit www.ijor.org.
  • Live assistance and continuing education for online researchers.
    


• IMRO Members also receive MRA Benefits: (IMRO is a division of MRA)
  • Membership in MRA.
  • Networking with more than 3,000 colleagues at conferences, chapter meetings, and forums.
  • Educational and training programs to advance your career.
  • Alert! monthly magazine providing critical information and insights of the research and business world.
  • MRA’s monthly E-newsletter, eNews, full of hot topics to ensure you have critical information when you need it.
  • Access to Member's-Only information on www.mra-net.org . Ask the Advisors when you have a tough research related question.
  • Member only discounts on MRA conferences, educational seminars, products and services, as well as discounts on CMOR, ARF and IIR events.
  • Free listing in The Connector providing you with exposure to your peers.
  • The opportunity to list and advertise in the Blue Book Research Services Directory – the ultimate resource guide.
  • Chapter membership – 12 local Chapters providing networking and education events.
  • Professional Standards and Best Practices to help guide you in your professional development and business expansion.
  • Legislative and Respondent Cooperation Advocacy: MRA protects the profession from negative perceptions and potentially damaging press.
  • And much, much more!