What Is IMRO ?
Crowd Sourcing Our Future II - SXSW Interactive Conference Report
April 30, 2010
South by Southwest began as a music festival in 1987, and in 1994 added an interactive (tech) component. The interactive conference attracts 10,000+ to Austin, TX, and has quickly become one of the must attend events for technology professionals and enthusiasts. It is a launching ground for new technology. Here are two pieces of technology from this year’s conference that appealed to me as a market researcher:
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Social Networks That Boost Your Business
April 1, 2010

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IMRO Seeks Volunteers for Board
February 1, 2010
The IMRO Board of Directors is currently looking to add new members to its Board. The Board has the following openings:

1) Chair of Communications 2) Board Members with expertise in online research, panels and technology

For more information on this opportunity, contact IMRO Board Chair, Janet Savoie, PRC at janet.savoie@onlinesurveysolution.com
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Using Twitter to Further My Market Research Learning
January 15, 2010
Initially I was skeptical about using Twitter. I questioned what it fundamentally could provide to/for me, and also what I could provide to
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The Edge Wants Your Help in 2010!
December 16, 2009
As we head into 2010, IMRO’s The Edge is looking for new writers for the new year. Do you have an interesting topic having to do with new technology, online research, or another topic dealing with the interactive marketing research industry? If so, send your article ideas to MRA’s Publications Editor Tara Cantore at Click HERE to read the full article
View Archived Video Streaming of MRA's First Outlook Conference Keynote Session
November 23, 2009
Did you not get the chance to attend MRA’s First Outlook Conference earlier this month? You can still see video streaming of the Keynote Session. Hear Reed Cundiff, senior director of marketing research at Microsoft during his session:
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IMRO Update
October 26, 2009
The IMRO Board of Directors has been hard at work developing the IMRO Special Interest Group (SIG) which will be featured within the MRA Web site. The IMRO SIG is dedicated to providing a forum for interactive researchers to discuss new and upcoming trends in technology, interactive marketing research concepts, practices and information to promote discussion of best practices and professional standards in online research. The goal of the IMRO SIG is to empower members to become more educated. This is to be a safe place for members to connect and share experiences with like-minded researchers. We hope you enjoy visiting the community, return often and become an active member and frequent contributor. We’ll send out additional details about the IMRO SIG including member and usage guidelines as we near launch.
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Mobile Ad Spending to Gain Momentum
September 23, 2009
Higher growth rates in 2010–2011 Despite the rising number of mobile users and their increasingly sophisticated habits and mobile devices, advertising and marketing dollars flowing to mobile lag behind consumer usage of the channel. But long-term growth trends are positive. Spending on mobile advertising is set to increase rapidly over the next five years.
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The Ineractive Marketing Research Association (IMRO), a Division of MRA, Launches New Blog
December 19, 2008

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Call For Submission for the Journal of Marketing Research
June 19, 2007
IMRO’s Journal of Online Research is set to re-launch in the Fall of 2007 and the editors are looking for submissions for the following:
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Interactive Marketing Research Organization
110 National Drive, 2nd Floor, Glastonbury, CT 06033
Phone: 860-682-1000 ~ Fax: 860-682-1010
imro@mra-net.org