Interactive Marketing Research News
Web 2.0 helps firms innovate, allows closer monitoring of marketing spend
May 2, 2008
To fulfil the aspirations of a young workforce, continuously asking for seamless, real-time interaction, companies are allowing the use of Web 2.0 applications such as Skype, LinkedIn, Facebook, Joomla!, Second Life and S for business purposes to generate sales leads, recruit talent and test and improve products.
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The Impact Of
April 14, 2008
The proportion of Americans who rely solely on a cell phone for their telephone service continues to grow, as does the share who still have a landline phone but do most of their calling on their cell phone. With these changes, there is an increased concern that polls conducted only on landline telephones may not accurately measure public opinion. A new Pew Research Center study finds that, while different demographically, Americans who mostly or exclusively rely on cell phones are not substantially different from the landline population in their basic political attitudes and preferences.
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Why Do People Participate in Surveys?
April 7, 2008

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Market research, virtually speaking
April 7, 2008
It wasn't so long ago that consumer-goods makers built fake grocery stores inside of warehouses and stocked them with realistic models of cereal boxes, household cleansers and shampoo. They then rounded up consumers, dozens, sometimes hundreds, paid them to go inside, and studied why they liked what they liked and bought what they bought.
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Survey Sampling Leads Effort to Make Online Surveys Safe for Children
April 7, 2008
FAIRFIELD, Conn., BUSINESS WIRE -- It is widely known that adults serve as an important source of information to marketing research companies seeking data to help companies formulate promotional strategies for their products or services. What many people don't realize, however, is that children, age 12 and younger, offer marketers an abundance of useful information. Consequently, sampling suppliers tend to pursue today's computer-savvy youngsters via the Internet to obtain the survey data they need.
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YouTube to reveal which videos are watched where
March 28, 2008
Video creators will for the first time be able to see in which countries their content has proved most popular
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Statistics feature turns YouTube into a giant focus group
March 28, 2008
YouTube has added a facility that enable users to view detailed statistics about the videos that they upload, saying it can turn "YouTube into one of the world's largest focus groups" for advertisers and marketers.
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Peanut Labs Unveils OptimusID to Resolve Online Market Research Data Quality Crisis
March 27, 2008
Marketers and Advertisers Now Able to Make Better Campaign and Product Development Decisions With Patent-Pending Filtering Technology Fighting Fraudulent Online Survey Responses
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India To Become Second Largest Mobile Market
March 27, 2008
India is poised to overtake the US to become the second largest mobile market in the world behind China, according to the Cellular Operators Association of India and Informa Telecoms & Media as cited by the Telecom Regulatory Authority of India.
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Men, You're Outnumbered Online
March 27, 2008
The US Internet population remains firmly skewed toward females.
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Growth in research but some fear findings meaningless
March 20, 2008
AUSTRALIA is leading the world in the move to conduct market research online rather than by telephone or on the street, but the sector's growth is raising concerns about dodgy research practices.
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Are Online Video Ads Really Engaging Viewers?
March 20, 2008
HACKENSACK, N.J., March 18 /PRNewswire/ -- An inside look at online advertising from Slingo.com, a top casual game site, reveals some important lessons for online video advertisers.
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Mobile Internet boom imminent, study says
March 18, 2008
March 18, 2008 (Computerworld UK) Improved 3G network coverage, wider handset availability and new flat-rate pricing models are about to spur rapid adoption of mobile Internet services in Europe, according to analyst firm Forrester Research Inc.
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