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Men, You're Outnumbered Online

The US Internet population remains firmly skewed toward females.

In 2008, 100.4 million females and 93.5 million males will go online at least once a month, according to eMarketer's latest estimates. In 2012 females will outnumber males online by more than 8 million.

One reason for the difference is that there are more females than males in the US population: 154.5 million in 2008 compared with 149.4 million males, according to the US Census Bureau.

In fact, teenage girls are the driving force behind increased female Internet usage in the US. In the adult population, females are slightly less likely to go online than males: eMarketer projects that 68% of adult females will do so in 2008, compared with 70% of adult males.

In 2008, 68% of all females ages 3+ and 65% of males 3+ will go online at least once a month.

Source: http://www.emarketer.com/Article.aspx?id=1006082



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