Peanut Labs Unveils OptimusID to Resolve Online Market Research Data Quality Crisis

Marketers and Advertisers Now Able to Make Better Campaign and Product Development Decisions With Patent-Pending Filtering Technology Fighting Fraudulent Online Survey Responses

News Facts

Peanut Labs, provider of the largest online market research panel, today announced the unveiling of OptimusID™, a patent-pending software technology developed to eliminate fraudulent online responses in order to combat the growing data quality crisis in online market research.
Currently in private beta, OptimusID is being tested by more than 20 of the Honomichl top 50 market research firms, as well as name brands from the banking, gaming, packaged goods, and entertainment industries.

On April 1, Peanut Labs is opening participation to its OptimusID early access program for interested market research firms and consumer marketers. Those wishing to participate should contact Peanut Labs on this link (http://www.peanutlabs.com/peanutlabs/optimus-request). The early access program precedes the product's general availability in mid-spring of 2008.

With OptimusID, Peanut Labs is also unveiling its Respondent Rehab Database, a centralized database of repeat bad respondents that restricts these professional respondents from taking further surveys until clearing rehab.

Source: http://www.emarketer.com/Article.aspx?id=1006082