December 18, 2008

CONTACT: Marketing Research Association; Kristina Labrecque, (860-682-1000)

The Interactive Marketing Research Association (IMRO), a Division of MRA, Launches New Blog

(Glastonbury, Conn.)  The Interactive Marketing Research Association, a division of the Marketing Research Association (MRA), has created a new meeting place for online research and beyond.   IMRO's new blog, located on the IMRO Web site (www.imro.org), is designed for sharing the latest news, insights and thoughts on Internet trends, online market research and advertising, emerging technologies, and much more. 

The Interactive Marketing Research Association is dedicated to providing an open forum for the discussion of best practices and ethical approaches to market research being conducted via the internet.  IMRO strives to be the primary source for interactive market research technology interests of business, consumers, education, government and other institutions.

Many research companies have joined forces in IMRO's working committees to develop and spread interactive research knowledge and standards.  The new blog is just the latest initiative.  The blog was created and is managed by Birgi Martin of Google, Inc.

IMRO's Chairman, W. Christopher King, comm