Marketing

Why Should You Care About SEO for Medical Practices?

Michael Samuels Business, Marketing

Any medical marketing program would benefit from incorporating search engine optimization. By implementing the right SEO strategy, any medical practitioner can see improvements in terms of online visibility and credibility.

In case you didn’t know, 7 out of 10 Internet users have used the web to find health information over the past year. It’s easy to see how Google, Bing, and other search engines make it easier for patients to find medical practitioners located near them. Additionally, more than half of Google users click on the top three search listings. This means that if you do not rank anywhere near the top three, there’s a good chance that prospective patients won’t even know about your practice.

If you’re about to delve into SEO for medical practices, here’s how you can get started efficiently.

1) Be mindful about your web design

Web design now goes hand in hand with SEO. However, remember that web design isn’t all about adding all the bells and whistles to your website. It’s also about increasing your site’s functionality to make it easier for visitors to find what they need. Take time to remove nonessential elements and replace them with useful ones that will guide visitors throughout their stay on your website.

2) Create high-quality content

As you may have heard numerous times, content is king when it comes to SEO. This still applies to this day. You must learn how to craft high-quality content that addresses your target audience’s needs and questions. For instance, you may want to write a tips-based article that helps them get relief from their medical condition even at home. Doing this makes you an authoritative figure in the eyes of readers, thus increasing the chances of gaining their trust and turning them into future patients.

3) Acquire authoritative links

This is where many medical practitioners struggle. Acquiring high-quality and authoritative links is no easy task. And if you expect to get results overnight, you will only end up feeling disappointed. If you think about it, not a single credible website will link back to you if your website doesn’t offer anything of value. Just like earning your patients’ trust, you also need to earn the trust of other websites to increase the chances of them linking back to your webpages.

These links will serve as votes of confidence, which search engines consider as an essential ranking signal. Basically, the more links you have, the more chances you will rank on the first page of Google.

As you can see, SEO for medical practices deserves a place in any marketing campaign. If you have yet to start your SEO medical marketing campaign, now is the best time to get started.

A Quick Guide To Medical Practice Marketing

Michael Samuels Marketing

If you have a medical practice or are in charge of marketing one, then you may be searching for the different ways that you can actually implement an effective marketing strategy to drive leads and get customers. The truth is, medical practice marketing isn’t as different as marketing any other business.

So, with that said, we will now look at how you can easily drive a lot more interested customers to your medical office.

Firstly, if you don’t have a social media presence, then you need to establish one right away. Basically, you should create business profiles on Facebook, Instagram and Twitter. These are the three main social media platforms that people use when looking for medical practices.

It is very important that you not only create the social media pages but also fill them out with valuable information, photos, details on the services your medical practice provides, testimonials from past patients, and more. You should then create a content strategy where you create specific content for your social media pages on a daily or at least, weekly basis. This type of social media content will help attract visitors to your social media pages and even engagement as people like and share your content. Over time, this will lead to more inquiries and customers.

Next, you should consider running ads on social media platforms as well as on Google, YouTube etc. You will need to create relevant advertisements or even videos that talk about the medical services you offer, prices, discounts, deals etc. Then, you can use PPC advertising to quickly get more people looking at your business and services.

With PPC advertising, you can control how much money you want to spend per day, so you can spend as little as a few dollars or as much as hundreds or thousands of dollars every day on ads. Of course, you will need to test your ads and only scale up ads that are successful and drive a positive ROI.

Lastly, hosting webinars or even speaking publicly is another great way to advertise your medical practice. You will not only bring awareness but be perceived as an expert. This will naturally attract attention and you may even be published in your local newspapers. This will undoubtedly draw in lots of calls and new customers.

In closing, we have just looked at a couple of ways that you can do medical practice marketing. Once you apply the above strategies, you will not only be able to get more business but make a greater impact in your community.